The subject site is located on the south side of Morville Street close to the junction with Springwood Close and is within the administrative boundaries of the London Borough of Tower Hamlets.
Bow Road station (Hammersmith & City and District Lines) is five minutes walk, providing easy access to Liverpool Street and the City in c10 minutes and the West End in c20 minutes. The site is in an area that is rapidly re-generating, and is within walking distance of the Queen Elizabeth Olympic park. The A12 is also close by providing road access out of London.
The subject Site is bounded by the residential parking area to Old Ford housing stock to the north east, lies opposite the recently developed Eastside mews to the north, a Community Centre and small vacant site to the west and the mainline railway to the immediate south.
As a residential area it has become increasingly popular, with excellent access to the City and Canary Wharf due to its links with the DLR and London Underground lines, as well as being within walking distance of the Olympic Stadium and surrounding Olympic Park as well as Westfield Shopping Centre.