Can Pro sport save US local news? Any lessons for the UK?
Thursday, January 8th, 2009
Image via CrunchBase
Mark Cuban, billionaire entrepreneur and owner of the Dallas Mavericks, makes the case for Pro sports franchises to support their local newspapers on his blog. He argues that ultimately it would cost them more in marketing than the effect that well written local news has on allowing “fans to connect and stay connected to our teams”. You can read the article on his blog here.
US sport is a very different beast to the UK market, however, I wonder if there is anything for our local newspapers, football, rugby, cricket and other sports clubs to learn from this.
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