How not to send bulk email

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via CrunchBase

Mass emailing everyone you know is not something you should do often, if at all. Seth Godin, marketer extraordinaire, advises against it at all times – he has a great post on it here. Occasionally you get a mass email from someone you vaguely know and they put all of the email addresses in the “to” box so that you can see everyone else they have emailed. I usually “tut” to myself and think what a dumbarse. Well today, I broke both rules. What a dumbarse. If anyone who received that email reads this, I apologise!

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