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Can Pro sport save US local news? Any lessons for the UK?

Image representing Mark Cuban as depicted in C...

Image via CrunchBase

Mark Cuban, billionaire entrepreneur and owner of the Dallas Mavericks, makes the case for Pro sports franchises to support their local newspapers on his blog. He argues that ultimately it would cost them more in marketing than the effect that well written local news has on allowing “fans to connect and stay connected to our teams”. You can read the article on his blog here.

US sport is a very different beast to the UK market, however, I wonder if there is anything for our local newspapers, football, rugby, cricket and other sports clubs to learn from this.

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This entry was posted on Thursday, January 8th, 2009 at 12:37 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

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