estatecreate launches new service to drive web traffic
Monday, March 21st, 20114th FEBRUARY, 2010 – estatecreate has launched a new service for estate agents that will drive more web traffic to their properties from search engines.
Search Engines such as Google are putting more and more emphasis on website content and domain names. By using estatecreate websites to showcase properties on key street names in an agency’s neighbourhood, agents will increase their search traffic and drive more leads to their properties.
Henry Yates, estatecreate Chief Executive, said “Search engine optimisation (SEO) is one of the most cost-effective marketing tools available to estate agents. By investing in SEO you should see increased traffic and increased business for years to come. Our SEO solution is part of the overall package estate agents buy into when they sign up to estatecreate.”
The service is very easy to set up. First an agent needs to identify key roads where they sell houses in their neighbourhood.
The agent then sets up estatecreate sites for the key addresses around the agent’s branch. These sites will all point back to the estate agent’s website. Whenever the agent has a property for sale on a key road, they showcase it on the appropriate website. You can see an example website here: http://dovehousestreetsw3.com/
estatecreate is a new tool for estate agents to showcase a vendor’s home with a standalone website for their property with its own domain name. The service is very easy to use – estatecreate takes a feed of data from each branch and the agent can then easily add content and publish to a domain name of their choice.
The service is the holder of The Negotiator’s Innovation Award and the Web Marketing Association’s WebAward.
estatecreate was founded by Henry Yates and is the first company to offer this service to estate agents in the UK. Yates is an experienced entrepreneur who has previously co-founded and sold two businesses, Face, the research and planning agency (www.facegroup.co.uk, sold to Cello PLC) and Univillage.com, the social network for students (sold to www.sub.tv).
